Tag Archives: marketing

Gain Visibility with Facebook Boosted Posts


If you use Facebook to promote your business, you should be using boosted posts to maximize your marketing impact. Learn why in my recent post for The Placemaking Group’s Get Famous blog and its accompanying video. Your Facebook audience can’t Like your posts if they don’t see them. Fortunately, with Facebook boosted posts, you can […]

Social Media for Tourism and Economic Development


My latest post on The Placemaking Group’s Get Famous blog this week showcases examples of using social media marketing in very different ways to benefit our travel and economic development clients. Guam Visitors Bureau’s Social Media Ambassadors program is providing a fantastic variety of photos to entice travelers, while the City of Fairfield is using a news blog to attract more businesses to its city. […]

How to get started with video


Video is a powerful tool for telling your story, and is a compelling way to engage your audience and speak from a variety of viewpoints. With video, you can show your product and tell why it is different, in effect, building your brand. If you’d like to read more, I’ve got a new blog post […]

Just launched! Speak. Serve. Grow.


Kristin Thompson, a professional speaker and coach based in Portland, Oregon, has seen her popularity skyrocket in recent years as she’s gained recognition helping entrepreneurs, coaches, and consultants use public speaking opportunities to market their businesses. It was time to take her website’s look to the next level to match the growth of her business […]

HNU.edu Redesign

Case Study: Redesigning a University’s Web Presence


In July of 2010 I was hired to be the first Web Manager for Holy Names University’s small marketing department, where my role would complete a trio alongside a Graphic Designer (mainly print) and reporting to the Director of Marketing and PR. While I’ve primarily worked for small agencies (as well as on a freelance […]

Five common mistakes of small business blogs


You’ve got a small business and you’ve got a blog to tell the world about it. That’s a great start, and you’re already ahead of many people. Give your blog an added advantage by not making these common mistakes I’ve seen novice bloggers make. “Just another WordPress blog” This one in particular drives me nuts, […]

Holy Names University wins three Horizon Interactive Awards


FOR IMMEDIATE RELEASE  Holy Names University Marketing Department recognized for prestigious interactive media award  Holy Names University Marketing Department Wins at the 10h Annual Horizon Interactive Awards Competition Indianapolis, IN USA – April 30, 2012  – The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2011 award winners to highlight this […]