Friday Five, Featuring Giant Kelp


This week’s selection of inspiring tweets features a Chabot Space and Science Center/Oaklandish collab, an edible alphabet, metal type, the inspiration for the Monterey Aquarium’s logo, and how crayons are made. Enjoy! Learn How Crayons Are Made, Courtesy of 1980s Videos by Sesame Street and Mr. Rogers http://t.co/jlBdrSrtPx pic.twitter.com/9GQkdrGlcq — Open Culture (@openculture) July 28, […]

Setting up shop with FreshBooks


Recently, I made the decision to open shop as Deirdre Spencer Design, to provide marketing communications design services to clients in Oakland, the Bay Area and beyond. Happily, I’ll continue to assist with some accounts for The Placemaking Group, but this move allows me more freedom to pursue a wider array of design work for […]

Gain Visibility with Facebook Boosted Posts


If you use Facebook to promote your business, you should be using boosted posts to maximize your marketing impact. Learn why in my recent post for The Placemaking Group’s Get Famous blog and its accompanying video. Your Facebook audience can’t Like your posts if they don’t see them. Fortunately, with Facebook boosted posts, you can […]

Social Media for Tourism and Economic Development


My latest post on The Placemaking Group’s Get Famous blog this week showcases examples of using social media marketing in very different ways to benefit our travel and economic development clients. Guam Visitors Bureau’s Social Media Ambassadors program is providing a fantastic variety of photos to entice travelers, while the City of Fairfield is using a news blog to attract more businesses to its city. […]

Awards, Guest Blog Posts and Speaking Engagements


Three Horizon Interactive Awards, WordPress vs Custom Website Design, and Best Practices for Social Media Marketing The past month has been a busy one, starting with a guest presentation on best practices for social media marketing for Placemaking Group president, Dennis Erokan’s PR class at Saint Mary’s College. @deirdrespencer at my class @stmarysca about Social […]

Happy Spring! Recent WordPress Launches


The first part of this year has been busy with styling WordPress themes for a number of The Placemaking Group‘s clients. I’m also eyeball deep in social media management and am really looking forward to sharing best practices at Placemaking Group’s president, Dennis Erokan’s PR class at St. Mary’s next week.

High Performance Web Sites by Steve Souders


Essential Knowledge for Front-End Engineers Over six years since its first publication, this concise little book remains relevant, listing 14 ways to improve your website’s performance that still hold true today. As a designer, particularly having come from a print design background, I often spend large chunks of web design projects primarily focused on look […]