All posts in work samples

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So pleased for The Placemaking Group that the Facebook campaign I managed last year for their client, McRoskey Mattress Company, has won a Silver Horizon Interactive Award. Congratulations on this and all your other well-deserved awards!

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McRoskey Mattress Facebook campaign

 

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This fall I started working as a web design contractor at Simpson Strong-Tie Company, working on a total redesign of the investor-facing website for their parent company, Simpson Manufacturing. This new website features an entirely new section has been created to inform the public about the company’s commitment to social responsibility, whether through environmental efforts, social programs, or governance.

With the release of its annual report, a carousel was added on the home page, to display a series of images calling out how Simpson Strong-Tie products give the construction industry “the power to build”.

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I’ve just wrapped up a quick job for an Oakland agency that does a lot of work with Stanford, using existing graphic elements from a previous fountain seating area open house flyer to create an informative flyer about fountains being turned off during the drought. But how does an illustration of a fountain work without water? Here are the original flyer and my inspiration, Cassandre’s classic 1932 Dubonnet advertisement, a triptych showing a bottle being progressively emptied, while its consumer is progressively fulfilled.

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And here’s my solution:
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Shoot A Selfie in Shades to Win Ray-Ban® Aviator Sunglasses

Woobox makes running a photo contest a snap across social media outlets.

Woobox makes running a photo contest a snap across social media outlets.

Photo contests are a terrific way to engage fans of your travel destination. For the next few weeks, folks who post a sunglasses selfie using the hashtag #GuamRays to Instagram, Twitter or through the Woobox app will be entered to win a cool pair of Ray-Ban® Aviator Flash Lenses, offered by the Guam Visitors Bureau. You can also enter on the contest tab on the Visit Guam USA Facebook page.

Good luck to all who enter, and I hope you have as much fun taking creative selfies in your shades as I did working on the design for the project for The Placemaking Group.

Post-contest update

The contest is over, and with 154 entries, Guam’s primary social media accounts got a collective boost in followers from the #GuamRays contest. Facebook followers climbed from 1241 to 1630, Twitter followers grew from 1347 to 1471, and Instagram followers increased from 268 to 339.

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Several weeks ago, I shared the importance of using Facebook promoted posts to gain visibility for your product or service. Here’s great example, from a design and social media marketing campaign I worked on for an agency client, The Placemaking Group.

A Targeted Ad Campaign

This high-end, brick-and-mortar mattress and bedding retail shop is growing its small Facebook audience, and wanted to promote a month-long pillow sale in the San Francisco and Palo Alto areas, to an audience over the age of 30. With this campaign, both goals were achieved. This $25, 5-day Facebook ad campaign generated 35 page likes with a reach of 1,103 people who were not current page fans during its run.

 

A Promoted Post

During the same time period, we also ran a $25, 5-day promoted post that was seen by 2,115 people, liked by 59 fans, and shared 4 times. Compare this to a more typical post with 25-30 views, 2 likes and no shares.

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The Takeaway

Altogether, this campaign raised the number of page fans from a previously stagnant 113 followers to 168, and was seen by 3,218 people in the specified demographic and geographic regions during its brief and very affordable run. 

Numbers reported back from Facebook proved that the most successful ad by far was the one featuring the same image of stacked pillows seen in the promoted post. This data will be used to inform future ad runs during the last weeks of the sale.

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Oakland’s AXIS Dance Company will be hosting their 2014 Home Season at the Malonga Casquelourd Center for the Arts on Alice Street April 11 through 13, and I had the pleasure of designing their promotional materials. Read more…

Site for real estate development firm in the San Francisco Bay Area.

The first part of this year has been busy with styling WordPress themes for a number of The Placemaking Group‘s clients. I’m also eyeball deep in social media management and am really looking forward to sharing best practices at Placemaking Group’s president, Dennis Erokan’s PR class at St. Mary’s next week. Read more…

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The whole gang at The Placemaking Group wish you a happy and prosperous New Year!

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A month-long Rafflecopter giveaway created by The Placemaking Group for the Kosrae Visitor’s Bureau has wrapped up, and was a great success.

With over 7,000 total entries, the second annual Picture Yourself on Kosrae contest used Rafflecopter’s tools to host a giveaway of a GoPro camera on Facebook. Cross-promotion on the Kosrae Facebook Page, Twitter, Pinterest, and Tumblr, as well as sweepstakes lists on blogs, helped to spread the word. We easily met our objective to get more Facebook fans, Twitter and Pinterest followers, and also to get more subscribers to the Kosrae Visitors Bureau email list.

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The design for promoting the Picture Yourself on Kosrae giveaway, seen in the Rafflecopter widget and on Facebook.

 

We’d used WildFire to run last year’s Picture Yourself on Kosrae contest on Facebook, but with changes to its billing structure following its acquision by Google, we decided to go with Rafflecopter’s affordable giveaway management tools instead this year. Read more…

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Occasionally at The Placemaking Group, I get to put on my beret and step into the role of videographer to produce video blogs for their Get Famous blog or, even better, for clients’ blogs. This is the latest new video for IT support services company, Clare Computer, expert Jim Bender explains the basic steps of creating an effective business continuity plan, and why it is so important for businesses to do so. Read more…