All posts in volunteering

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The Horizon Interactive Awards were recently announced, and I’m delighted that three pro bono and freelance projects won Gold or Silver honors this year. Here’s more about my winning entries.

#GuamRays Shoot a Selfie in Shades Photo Contest

The Placemaking Group created this photo contest for the Guam Visitors Bureau as a way to engage fans of this beautiful travel destination. Folks who posted a sunglasses selfie using the hashtag #GuamRays to Instagram, Twitter or through the Woobox app were be entered to win a cool pair of Ray-Ban® Aviator Flash Lenses, offered by the Visitors Bureau. Guam’s primary social media accounts got a collective boost in followers from the #GuamRays contest.

Client Name: The Placemaking Group / Guam Visitors Bureau

 

AXIS Dance Company Home Season promotional BART poster

AXIS Dance Company, Home Season 2015 / Onward, BART poster

AXIS Dance Company, Home Season 2015 / Onward, BART poster

Most years, I design a series of promotional pieces for AXIS Dance Company’s Home Season as a pro bono volunteer, and this year I had the pleasure of creating a BART poster to inform the Bay Area about their 2015 Home Season, “Onward,” at Oakland’s Malonga Casquelourd Center for the Arts, including work by Joe Goode, Alex Ketley, Bobbi Jene Smith, and Sonya Delwaide.

Client Name: AXIS Dance Company

 

Board of Directors Membership Guide

AXIS Dance Company Board of Directors Membership Guide

The AXIS Dance Company Board of Directors is currently accepting applications for a cohort of new members, and it was time to refresh our recruiting materials. We decided to replace a lengthy booklet with volumes of content that could already be found on the organization’s website with a concise marketing piece with basic facts about AXIS’s global and local impact as well as the requirements of Board membership presented in bullet points for easy reading. The finished product is a 5×7 folded piece on card stock, that also can be downloaded as a PDF.

Client Name: AXIS Dance Company

 


FOR IMMEDIATE RELEASE

Deirdre Spencer Design recognized for prestigious interactive media awards

Deirdre Spencer Design Wins at the 14th Annual Horizon Interactive Awards Competition

Indianapolis, IN USA – April 1, 2016  – The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2015 award winners to highlight this year’s “best of the best” in interactive media production.

The Guam Rays Shoot A Selfie in Shades photo contest created for The Placemaking Group’s client, the Guam Visitors Bureau, was recognized for its excellence with a Gold award (Websites – Social Media), while a Home Season promotional BART poster and a Board of Directors Membership Guide created as pro bono projects for AXIS Dance Company won a Gold (Print – Advertisement / Promotional) and Silver (Print – Brochure), respectively.

Since building her first corporate website in 1996 for Manex Visual Effects, the Oscar-winning visual effects company behind The Matrix trilogy, Deirdre Spencer’s design work has won numerous awards, including over a dozen Horizon Interactive Awards since 2005.

The 14th annual, international competition saw over 1100 entries from 21 countries around world including: Australia, Austria, Brazil, Belgium, Canada, China, Germany, Hong Kong, India, Martinique, Malaysia, New Zealand, Portugal, Russia, Serbia, Spain, South Korea, Sweden, Taiwan, Turkey, and the United Kingdom.

An international panel of judges, consisting of industry professionals with diverse backgrounds evaluated categories ranging from online advertising to mobile applications. The 2015 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more.

“The 2015 competition raised the bar for immersive, interactive experiences both online and offline,” Said, Mike Sauce- Founder of the Horizon Interactive Awards. “This year’s competition again saw an emphasis on full screen, immersive user experiences coupled with fully responsive frameworks to allow consistency from desktop to tablet to mobile phones. Brands are finding new ways to connect with customers through multi-channel marketing while providing consistent messages. The stand-outs this year found a way to integrate the online interactive world with real-life scenarios and other offline traditional media. This highlights the power of digital communication and reflects that technology is a part of our lives at just about every turn. We continue to showcase digital media projects which strive for the best blend between top-notch creative imagery with clear, concise content, and well though out user experiences.”

The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online: www.horizoninteractiveawards.com.

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About the Horizon Interactive Awards

In its 14th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from many countries around the world and nearly all 50 US States.  Each year, those entries are narrowed down to the “best of the best” to be recognized and promoted on and international stage for their excellence. The judging process involves a blend of the Horizon Interactive Awards advisory panel, an end user panel and an international panel of volunteer judges consisting of industry professionals. Winning entries have been dubbed the “best of the best” in the interactive media industry. For more information, visit www.horizoninteractiveawards.com.

 

FOR PRESS INFORMATION, CONTACT

Mike Sauce
Founder and President
Horizon Interactive Awards
317-759-1501

mike.sauce@horizoninteractiveawards.com

PROJECT TITLE: BOARD OF DIRECTORS MEMBERSHIP GUIDE

One of the ways I support Oakland’s AXIS Dance Company as President of the Board of Directors is to provide pro bono design services from time to time. Designing pro bono work for AXIS is a satisfying way to use my professional skills to serve the community.

Most years, I design a series of promotional pieces for their Home Season, and this year I had the pleasure of creating a poster, postcard, program cover and BART poster to inform the Bay Area about their upcoming performances at the Malonga Casquelourd Center for the Arts, including work by Joe Goode, Alex Ketley, Bobbi Jene Smith, and Sonya Delwaide.

Here’s a peek at the BART poster, soon to be seen in East Bay stations:

AXIS-HomeSeason2015-BART

AXIS Dance Company, Home Season 2015 / Onward, BART poster

Meanwhile, the Board of Directors is currently accepting applications for a cohort of new members set to begin in June, and it was time to refresh our recruiting materials. We decided to replace a lengthy booklet with volumes of content that could already be found on the organization’s website with a concise marketing piece with basic facts about AXIS’s global and local impact as well as the requirements of Board membership presented in bullet points for easy reading.

The finished product is a 5×7 folded piece on card stock, that also can be downloaded as a PDF. Here are the front and back, and below, the inside spread of the piece:

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AXIS Dance Company Board of Directors Membership Guide (cover)

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AXIS Dance Company Board of Directors Membership Guide (inside)

If you’d like more information about serving on the board, visit our website at axisdance.org/volunteer.

 

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Three Horizon Interactive Awards, WordPress vs Custom Website Design, and Best Practices for Social Media Marketing

The past month has been a busy one, starting with a guest presentation on best practices for social media marketing for Placemaking Group president, Dennis Erokan’s PR class at Saint Mary’s College.

 

Within 24 hours prior to the talk, we learned not only about LinkedIn killing its products and services promotion for companies, but also about Facebook throttling organic reach of posts to brand pages, so we had lots to discuss. Read more…

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This year marks the 25th anniversary of an arts organization that’s near to my heart, AXIS Dance Company.

For a quarter century, AXIS has been an incredible asset to the local community — and far beyond. They provide engaging, inspirational educational programs on dance and collaboration and disability to local schools, outreach programs to community centers, independent living centers and other organizations, and in-house workshops to students of all ages and abilities. Whether on tour or right here at home at Oakland’s Malonga Casquelourd Theater, they move audiences with their powerful performances featuring both able-bodied and disabled dancers, and their repertoire of dazzling contemporary choreography.

Here’s what some critics have had to say about AXIS:

“…magnificently powerful and unlike what you’ll see elsewhere.” – Sid Smith, Chicago Tribune

“AXIS’ work instructs the viewer in how to appreciate it and the lesson is delivered with cogent force: sympathy is irrelevant. Forget what isn’t there and focus on what is.” – Bruce Weber, New York Times

“…the quality of the dancing takes your breath away.” – Allan Ulrich, San Francisco Chronicle

Dancers Sonsherée Giles and Joel Brown.

Last week, after over two and a half years serving on their board of directors (and a few more as a volunteer), I was delighted to be elected to serve as President for the Board of AXIS Dance Company. It’s truly an exciting time to be stepping into the role, with AXIS’ Home Season 25th Anniversary performances approaching this April, a couple terrific new dancers on board, and incredible choreographers working with the company to revitalize older pieces (Marc Brew) and to create new ones (Victoria Marks, Amy Seiwert and Sonya Delwaide).

This year, won’t you join me in supporting this unique and vital arts organization? I invite you to come to a performance this spring, consider getting involved, or commit to donating $25 to celebrate their 25th anniversary.

Dance Access Studio Program

Your contribution will allow AXIS to continue creating and delivering mind-blowing performances and touching the lives of kids and adults alike in the Bay Area and beyond. I hope to see you at the Home Season 25th Anniversary shows in Oakland this April—prepare for an incredible evening!


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This is why I got drawn into volunteering for AXIS Dance Company, and they just get better and better. This weekend’s performances of “Full of Words” (I saw the one reviewed here and this afternoon’s) were quite riveting and beautiful.

Here are some video excerpts from the performance.


Choreography by Marc Brew / Original Score: Dan Wool

Judith Smith, Artistic Director of AXIS Dance Company, has this to say about the piece:

As if peering through the windows of three different rooms, UK-based choreographer Marc Brew challenges us to think about how we might exist with each other in passion and conflict. The physical conversations, encounters and interventions told through Brew’s edgy, intricate movement vocabulary, ask questions of what it is to be human and who might dance.

AXIS-fullofwordsBART-654

As a designer, it’s always a real pleasure to be asked to help an organization you really care about promote its work. I’ve served on the executive board for AXIS Dance Company for the past year, and originally learned about them a few years ago when I was the graphic designer on a Taproot Foundation pro bono team of marketing professionals charged with creating a new brochure to promote their Dance Access/Kids! program.

This is the second set of designs I’ve created since then to promote their annual Home Season performances. This year’s event should be quite exciting: AXIS will be presenting the world premiere of “Full of Words” by choreographer Marc Brew, as well as Light Shelter, by choreographer David Dorfman and The Narrowing by dancer Sebastian Grubb, at the Malonga Casquelourd Center for the Arts on Alice Street in Oakland on October 7-9.

Look around Oakland and the Bay Area for BART posters and flyers promoting the event, and if you’re in town that week, you won’t want to miss it.

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FOR IMMEDIATE RELEASE    

 Deirdre Spencer recognized for prestigious interactive media award

Deirdre Spencer Wins at the 9th Annual Horizon Interactive Awards Competition

Indianapolis, IN USA – May 1, 2011  – The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2010 award winners to highlight this year’s “best of the best” in interactive media production.

Deirdre Spencer was recognized for her excellence with four Bronze awards in three categories: Vanessa Barrington | Writer and Culinary Guide and Mary and Sara — Cooking Thymes Two (Blog websites), Joaquin Miller Elementary School (School/University website), and McRoskey Mattress Company of San Francisco (Consumer Information website — design created for Placemaking Group).

“I’m delighted to be recognized for my work again this year; the competition is always fierce and as a freelancer it’s a real honor to see my name among such top-notch agencies,” said Ms. Spencer.

The ninth annual, international competition saw over 1000 entries from 22 countries around world including: Argentina, Australia, Canada, China, Czech Republic, Egypt, France, Germany, Egypt, Hong Kong, India, Malaysia, Mexico, Netherlands, New Zealand, Philippines, Poland, Singapore, Spain, Switzerland, Turkey, UAE, and the United Kingdom, and nearly all 50 of the United States of America. An international panel of judges, consisting of industry professionals with diverse backgrounds, as well as an end user panel evaluated 37 different categories ranging from online advertising to mobile applications. The 2010 winning entries showcase the industry’s best interactive media solutions including web sites, CDs and DVDs, online ads, video, mobile applications and more.

“The 2010 competition was an outstanding entry field,” said Mike Sauce – Founder of the Horizon Interactive Awards. ”The overall diversity and quality of entries we received was fantastic and judging was very competitive. We’re starting to see a convergence of all types of media, from web to mobile, into more integrated solutions for clients around the world. That’s exciting to see!“

The Horizon Interactive Awards holds the competition each year with the winners being announced in May. For more information visit the Horizon Interactive Awards at www.horizoninteractiveawards.com.

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About the Horizon Interactive Awards

In its 9th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received many thousands of entries from countries around the world and nearly all 50 US States.  Each year, those entries are narrowed down to the best of the best to be recognized and promoted on and international stage for their excellence. The judging process involves a Horizon Interactive Awards advisory panel, end user panel and a worldwide panel of judges consisting of industry professionals. Winning entries are dubbed the “best of the best” in the interactive media industry. For more information, visit www.horizoninteractiveawards.com.

 

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AXIS-danceaccessday-654

I’m delighted to report that I have been invited to join the Board for AXIS Dance Company.

AXIS creates, performs, and teaches “physically integrated dance”— a contemporary dance form that evolves from the collaboration between dancers with and without disabilities.

If you haven’t had an opportunity to catch one of their electric performances, you must see them this fall in Oakland for ODD, “an evening-length performance in collaboration with choreographer Shinichi Iova-Koga/inkBoat with original composition and live performance by cellist Joan Jeanrenaud, all inspired by Icelandic artist Odd Nerdrum.” You won’t be disappointed.

Here’s a clip from their Summer Intensive, which brings together a community of people of all abilities and from many dance/movement disciplines to study, explore and create new physically integrated dance for a week.

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My family and I had a blast at Streetside Stories‘ recent Volunteer Appreciation Grill-out! I was being honored as a Volunteer of the Month for my work over the years on their award-winning website — and am currently helping them update and widen the site, so stay-tuned for that. Thank you Streetside!

Streetside Stories is a San Francisco-based literacy arts nonprofit that has helped over 14,000 students to share their life stories, connect with the arts, and improve their literacy skills. I was fortunate to have the opportunity to redesign and build their website a few years back as a pro-bono web designer on a team for a Taproot Foundation service grant.

Volunteering their services to non-profits is a fantastic way for designers to make a difference in their communities.

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Just launched: the official website for Joaquin Miller Elementary School.

Joaquin Miller’s website had outgrown its structure over the years, making its wealth of content difficult to navigate and find. I completely reorganized and redesigned the site to meet modern standards and reflect the school’s vibrant community.

Features include a Google Calendar, allowing the parent community to subscribe to events via mobile device, and a WordPress powered School News blog.