Category Archives: social networking

Guam Photo Contest Engages Fans


Shoot A Selfie in Shades to Win Ray-Ban® Aviator Sunglasses Photo contests are a terrific way to engage fans of your travel destination. For the next few weeks, folks who post a sunglasses selfie using the hashtag #GuamRays to Instagram, Twitter or through the Woobox app will be entered to win a cool pair of […]

Promoting a Sale with Facebook Ads


Several weeks ago, I shared the importance of using Facebook promoted posts to gain visibility for your product or service. Here’s great example, from a design and social media marketing campaign I worked on for an agency client, The Placemaking Group. A Targeted Ad Campaign This high-end, brick-and-mortar mattress and bedding retail shop is growing […]

Gain Visibility with Facebook Boosted Posts


If you use Facebook to promote your business, you should be using boosted posts to maximize your marketing impact. Learn why in my recent post for The Placemaking Group’s Get Famous blog and its accompanying video. Your Facebook audience can’t Like your posts if they don’t see them. Fortunately, with Facebook boosted posts, you can […]

Social Media for Tourism and Economic Development


My latest post on The Placemaking Group’s Get Famous blog this week showcases examples of using social media marketing in very different ways to benefit our travel and economic development clients. Guam Visitors Bureau’s Social Media Ambassadors program is providing a fantastic variety of photos to entice travelers, while the City of Fairfield is using a news blog to attract more businesses to its city. […]

Awards, Guest Blog Posts and Speaking Engagements


Three Horizon Interactive Awards, WordPress vs Custom Website Design, and Best Practices for Social Media Marketing The past month has been a busy one, starting with a guest presentation on best practices for social media marketing for Placemaking Group president, Dennis Erokan’s PR class at Saint Mary’s College. @deirdrespencer at my class @stmarysca about Social […]

Rafflecopter – an affordable solution for managing giveaways


A month-long Rafflecopter giveaway created by The Placemaking Group for the Kosrae Visitor’s Bureau has wrapped up, and was a great success. With over 7,000 total entries, the second annual Picture Yourself on Kosrae contest used Rafflecopter’s tools to host a giveaway of a GoPro camera on Facebook. Cross-promotion on the Kosrae Facebook Page, Twitter, […]

Pinterest for Travel and Tourism 101


I’ve got a new blog post up on Placemaking Group’s Get Famous blog on Pinterest for Travel and Tourism Promotion. Pinterest can be a powerful and fun addition to your travel and tourism PR social networking program. Check out the article here »

Romance and Super-Charged Smoothies


It’s been a busy fall, launching the redesign for historical romance author JoAnnSmithAinsworth.com and helping identical twin sisters and best-selling cookbook authors Mary and Sara get on Twitter, YouTube and Facebook. Website to follow — check back here for details.