So pleased for The Placemaking Group that the Facebook campaign I managed last year for their client, McRoskey Mattress Company, has won a Silver Horizon Interactive Award. Congratulations on this and all your other well-deserved awards!
Photo contests are a terrific way to engage fans of your travel destination. For the next few weeks, folks who post a sunglasses selfie using the hashtag #GuamRays to Instagram, Twitter or through the Woobox app will be entered to win a cool pair of Ray-Ban® Aviator Flash Lenses, offered by the Guam Visitors Bureau. You can also enter on the contest tab on the Visit Guam USA Facebook page.
Good luck to all who enter, and I hope you have as much fun taking creative selfies in your shades as I did working on the design for the project for The Placemaking Group.
The contest is over, and with 154 entries, Guam’s primary social media accounts got a collective boost in followers from the #GuamRays contest. Facebook followers climbed from 1241 to 1630, Twitter followers grew from 1347 to 1471, and Instagram followers increased from 268 to 339.
— Visit Guam (@visitguam) October 1, 2014
Several weeks ago, I shared the importance of using Facebook promoted posts to gain visibility for your product or service. Here’s great example, from a design and social media marketing campaign I worked on for an agency client, The Placemaking Group.
This high-end, brick-and-mortar mattress and bedding retail shop is growing its small Facebook audience, and wanted to promote a month-long pillow sale in the San Francisco and Palo Alto areas, to an audience over the age of 30. With this campaign, both goals were achieved. This $25, 5-day Facebook ad campaign generated 35 page likes with a reach of 1,103 people who were not current page fans during its run.
During the same time period, we also ran a $25, 5-day promoted post that was seen by 2,115 people, liked by 59 fans, and shared 4 times. Compare this to a more typical post with 25-30 views, 2 likes and no shares.
Altogether, this campaign raised the number of page fans from a previously stagnant 113 followers to 168, and was seen by 3,218 people in the specified demographic and geographic regions during its brief and very affordable run.
Numbers reported back from Facebook proved that the most successful ad by far was the one featuring the same image of stacked pillows seen in the promoted post. This data will be used to inform future ad runs during the last weeks of the sale.
If you use Facebook to promote your business, you should be using boosted posts to maximize your marketing impact. Learn why in my recent post for The Placemaking Group’s Get Famous blog and its accompanying video.
Your Facebook audience can’t Like your posts if they don’t see them.
Fortunately, with Facebook boosted posts, you can affordably reach way beyond your page’s fans and attract a wider audience.
My latest post on The Placemaking Group’s Get Famous blog this week showcases examples of using social media marketing in very different ways to benefit our travel and economic development clients. Guam Visitors Bureau’s Social Media Ambassadors program is providing a fantastic variety of photos to entice travelers, while the City of Fairfield is using a news blog to attract more businesses to its city.
Here’s a brief excerpt on the Guam project:
These slice-of-life photos present a down to earth, very relatable window into Guam’s culture, and have provided fun content to encourage likes and shares to get the word out about Guam as a great travel destination.
The past month has been a busy one, starting with a guest presentation on best practices for social media marketing for Placemaking Group president, Dennis Erokan’s PR class at Saint Mary’s College.
— Dennis Erokan (@GetFamousNow) March 26, 2014
Within 24 hours prior to the talk, we learned not only about LinkedIn killing its products and services promotion for companies, but also about Facebook throttling organic reach of posts to brand pages, so we had lots to discuss. Read more…
A month-long Rafflecopter giveaway created by The Placemaking Group for the Kosrae Visitor’s Bureau has wrapped up, and was a great success.
With over 7,000 total entries, the second annual Picture Yourself on Kosrae contest used Rafflecopter’s tools to host a giveaway of a GoPro camera on Facebook. Cross-promotion on the Kosrae Facebook Page, Twitter, Pinterest, and Tumblr, as well as sweepstakes lists on blogs, helped to spread the word. We easily met our objective to get more Facebook fans, Twitter and Pinterest followers, and also to get more subscribers to the Kosrae Visitors Bureau email list.
We’d used WildFire to run last year’s Picture Yourself on Kosrae contest on Facebook, but with changes to its billing structure following its acquision by Google, we decided to go with Rafflecopter’s affordable giveaway management tools instead this year. Read more…
My first love is design, but my secret weapon is my ability to roll up my sleeves and solve problems.
Design solutions, website production, styling and content management, marketing communications and social media — I can handle all that and more.