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Recently, I made the decision to open shop as Deirdre Spencer Design, to provide marketing communications design services to clients in Oakland, the Bay Area and beyond. Happily, I’ll continue to assist with some accounts for The Placemaking Group, but this move allows me more freedom to pursue a wider array of design work for my own clients. It’s very exciting, indeed!

Naturally, there’s quite a bit of work one must do to be ready to accept new clients, and to promote one’s new business. I’ve set up my new business website using WordPress and a terrific responsive theme called Nectar, that I’m customizing to suit my own needs. I’ve created a new mailing list for a brand new, monthly newsletter that will feature news and tips on marketing design and social media.

Behind the scenes, I’ve been playing around with a customer relations management and automated marketing service called ZoHo, and setting up cloud accounting and invoicing with FreshBooks. The latter has been such a super experience that I thought I’d share it with you here.

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