Vanessa is a cook and author specializing in writing about food justice, urban agriculture, and sustainability. She had a dated website as well as a TypePad blog with disparate designs, and with a beautiful new cookbook, DIY Delicious, due to be published, it was time to unify and refreshen her web presence with a more consistent, bright clean look across the board.
By switching her blog to WordPress so it could be hosted on her server, not only is the SEO boosted for Vanessa’s site, but also fans are treated to less hopping around the web to find her.
Vanessa’s blog was a winner of a 2010 Bronze Horizon Interactive Award.
Kristin Thompson, a professional speaker and coach based in Portland, Oregon, has seen her popularity skyrocket in recent years as she’s gained recognition helping entrepreneurs, coaches, and consultants use public speaking opportunities to market their businesses. It was time to take her website’s look to the next level to match the growth of her business and its clientele.
Her site, “Speak. Serve. Grow.,” was already using WordPress as a content management system, allowing for the redesign to be applied by customizing a theme (GreenEarth, by GoodLayers) to support an updated, warmer color palette and new promotional materials.
Improvements included a more sophisticated, pretty design, with a bit of a rock-themed edge and cleaner typography; more emphasis on signing up for the Speak. Serve. Grow. newsletter using a freebie worksheet as a gift; key programs highlighted on the home page; and the ability to customize landing pages for bigger impact. The impact was seen within days:
“Thanks to my newly designed website… my home page opt in’s are going thru the roof! WOOT WOOT! The NEW speakSERVEgrow site is ROCKIN already and we haven’t even started telling anyone about it!” — Kristin Thompson
Visit Kristin’s website to learn more about how she can help you hone your public speaking plan to market your business and land more clients.
Joaquin Miller’s website had outgrown its structure over the years, making its wealth of content difficult to navigate and find. I completely reorganized and redesigned the site to meet modern standards and reflect the school’s vibrant community.
Features of this 2010 Bronze Horizon Interactive Award winner include a Google Calendar, allowing the parent community to subscribe to events via mobile device, and a WordPress powered School News blog.