Notes from a designer

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If you use Facebook to promote your business, you should be using boosted posts to maximize your marketing impact. Learn why in my recent post for The Placemaking Group’s Get Famous blog and its accompanying video.

Your Facebook audience can’t Like your posts if they don’t see them.

Fortunately, with Facebook boosted posts, you can affordably reach way beyond your page’s fans and attract a wider audience.

Check out the full article here »

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My latest post on The Placemaking Group’s Get Famous blog this week showcases examples of using social media marketing in very different ways to benefit our travel and economic development clients. Guam Visitors Bureau’s Social Media Ambassadors program is providing a fantastic variety of photos to entice travelers, while the City of Fairfield is using a news blog to attract more businesses to its city.

Here’s a brief excerpt on the Guam project:

These slice-of-life photos present a down to earth, very relatable window into Guam’s culture, and have provided fun content to encourage likes and shares to get the word out about Guam as a great travel destination.

Check out the full article here »

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Three Horizon Interactive Awards, WordPress vs Custom Website Design, and Best Practices for Social Media Marketing

The past month has been a busy one, starting with a guest presentation on best practices for social media marketing for Placemaking Group president, Dennis Erokan’s PR class at Saint Mary’s College.

 

Within 24 hours prior to the talk, we learned not only about LinkedIn killing its products and services promotion for companies, but also about Facebook throttling organic reach of posts to brand pages, so we had lots to discuss. Read more…

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Oakland’s AXIS Dance Company will be hosting their 2014 Home Season at the Malonga Casquelourd Center for the Arts on Alice Street April 11 through 13, and I had the pleasure of designing their promotional materials. Read more…

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I’m running a little book giveaway this week, just for fun.

Go: A Kidd’s Guide to Graphic Design (Workman) by Chip Kidd is a really fun primer for kids and their adults—even seasoned designers will enjoy it. Here’s what the great Milton Glaser had to say about it. Read more…

Site for real estate development firm in the San Francisco Bay Area.

The first part of this year has been busy with styling WordPress themes for a number of The Placemaking Group‘s clients. I’m also eyeball deep in social media management and am really looking forward to sharing best practices at Placemaking Group’s president, Dennis Erokan’s PR class at St. Mary’s next week. Read more…

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The whole gang at The Placemaking Group wish you a happy and prosperous New Year!

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Essential Knowledge for Front-End Engineers

Over six years since its first publication, this concise little book remains relevant, listing 14 ways to improve your website’s performance that still hold true today.

As a designer, particularly having come from a print design background, I often spend large chunks of web design projects primarily focused on look and feel: color palette, branding and messaging; choice of imagery—photography, illustrations, icons and so on; where the eye lands as it travels across a page and whether that flow is helping folks get to where you want them to land. But my experience as a front end developer has taught me that while there are more than one way to skin a cat when it comes to choosing an approach to building a great looking site, not all of them are equal in terms of performance. Read more…

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A month-long Rafflecopter giveaway created by The Placemaking Group for the Kosrae Visitor’s Bureau has wrapped up, and was a great success.

With over 7,000 total entries, the second annual Picture Yourself on Kosrae contest used Rafflecopter’s tools to host a giveaway of a GoPro camera on Facebook. Cross-promotion on the Kosrae Facebook Page, Twitter, Pinterest, and Tumblr, as well as sweepstakes lists on blogs, helped to spread the word. We easily met our objective to get more Facebook fans, Twitter and Pinterest followers, and also to get more subscribers to the Kosrae Visitors Bureau email list.

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The design for promoting the Picture Yourself on Kosrae giveaway, seen in the Rafflecopter widget and on Facebook.

 

We’d used WildFire to run last year’s Picture Yourself on Kosrae contest on Facebook, but with changes to its billing structure following its acquision by Google, we decided to go with Rafflecopter’s affordable giveaway management tools instead this year. Read more…

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Occasionally at The Placemaking Group, I get to put on my beret and step into the role of videographer to produce video blogs for their Get Famous blog or, even better, for clients’ blogs. This is the latest new video for IT support services company, Clare Computer, expert Jim Bender explains the basic steps of creating an effective business continuity plan, and why it is so important for businesses to do so. Read more…