Notes from an Oakland designer

GUAM14603_Shades_contest_FacebookCover_v2

Shoot A Selfie in Shades to Win Ray-Ban® Aviator Sunglasses

Photo contests are a terrific way to engage fans of your travel destination. For the next few weeks, folks who post a sunglasses selfie using the hashtag #GuamRays to Instagram, Twitter or through the Woobox app will be entered to win a cool pair of Ray-Ban® Aviator Flash Lenses, offered by the Guam Visitors Bureau. You can also enter on the contest tab on the Visit Guam USA Facebook page.

Woobox makes running a photo contest a snap across social media outlets.

Woobox makes running a photo contest a snap across social media outlets.

Good luck to all who enter, and I hope you have as much fun taking creative selfies in your shades as I did working on the design for the project for The Placemaking Group.


_Friday5-oregon-654

This week’s selection of inspiring tweets features photographer Henri Cartier-Bresson, Mariana Abramopug, designer Louise Fili, the Oregon coast and great design by NYT Magazine. Enjoy!


Follow me around

The Friday Five is a collection of tweets that made my day sometime this week. Follow me @deirdrespencer, for tweets about design, social media marketing, art and other stuff I love.

McRoskeyPillowSaleFB-654

Several weeks ago, I shared the importance of using Facebook promoted posts to gain visibility for your product or service. Here’s great example, from a design and social media marketing campaign I worked on for an agency client, The Placemaking Group.

A Targeted Ad Campaign

This high-end, brick-and-mortar mattress and bedding retail shop is growing its small Facebook audience, and wanted to promote a month-long pillow sale in the San Francisco and Palo Alto areas, to an audience over the age of 30. With this campaign, both goals were achieved. This $25, 5-day Facebook ad campaign generated 35 page likes with a reach of 1,103 people who were not current page fans during its run.

 

A Promoted Post

During the same time period, we also ran a $25, 5-day promoted post that was seen by 2,115 people, liked by 59 fans, and shared 4 times. Compare this to a more typical post with 25-30 views, 2 likes and no shares.

PillowSale_PromotedPost

The Takeaway

Altogether, this campaign raised the number of page fans from a previously stagnant 113 followers to 168, and was seen by 3,218 people in the specified demographic and geographic regions during its brief and very affordable run. 

Numbers reported back from Facebook proved that the most successful ad by far was the one featuring the same image of stacked pillows seen in the promoted post. This data will be used to inform future ad runs during the last weeks of the sale.

_Friday5-kelp-654

This week’s selection of inspiring tweets features a Chabot Space and Science Center/Oaklandish collab, an edible alphabet, metal type, the inspiration for the Monterey Aquarium’s logo, and how crayons are made. Enjoy!


Follow me around

The Friday Five is a collection of tweets that made my day sometime this week. Follow me @deirdrespencer, for tweets about design, social media marketing, art and other stuff I love.

freshbooks-654

Recently, I made the decision to open shop as Deirdre Spencer Design, to provide marketing communications design services to clients in Oakland, the Bay Area and beyond. Happily, I’ll continue to assist with some accounts for The Placemaking Group, but this move allows me more freedom to pursue a wider array of design work for my own clients. It’s very exciting, indeed!

Naturally, there’s quite a bit of work one must do to be ready to accept new clients, and to promote one’s new business. I’ve set up my new business website using WordPress and a terrific responsive theme called Nectar, that I’m customizing to suit my own needs. I’ve created a new mailing list for a brand new, monthly newsletter that will feature news and tips on marketing design and social media.

Behind the scenes, I’ve been playing around with a customer relations management and automated marketing service called ZoHo, and setting up cloud accounting and invoicing with FreshBooks. The latter has been such a super experience that I thought I’d share it with you here.

Read more…

facebook-marketing-654

If you use Facebook to promote your business, you should be using boosted posts to maximize your marketing impact. Learn why in my recent post for The Placemaking Group’s Get Famous blog and its accompanying video.

Your Facebook audience can’t Like your posts if they don’t see them.

Fortunately, with Facebook boosted posts, you can affordably reach way beyond your page’s fans and attract a wider audience.

Check out the full article here »

89d6874899b0981085061279cc7c858b

My latest post on The Placemaking Group’s Get Famous blog this week showcases examples of using social media marketing in very different ways to benefit our travel and economic development clients. Guam Visitors Bureau’s Social Media Ambassadors program is providing a fantastic variety of photos to entice travelers, while the City of Fairfield is using a news blog to attract more businesses to its city.

Here’s a brief excerpt on the Guam project:

These slice-of-life photos present a down to earth, very relatable window into Guam’s culture, and have provided fun content to encourage likes and shares to get the word out about Guam as a great travel destination.

Check out the full article here »

HORIZON6inchstatue

Three Horizon Interactive Awards, WordPress vs Custom Website Design, and Best Practices for Social Media Marketing

The past month has been a busy one, starting with a guest presentation on best practices for social media marketing for Placemaking Group president, Dennis Erokan’s PR class at Saint Mary’s College.

 

Within 24 hours prior to the talk, we learned not only about LinkedIn killing its products and services promotion for companies, but also about Facebook throttling organic reach of posts to brand pages, so we had lots to discuss. Read more…

998410_10152161844602605_1608904491_n

Oakland’s AXIS Dance Company will be hosting their 2014 Home Season at the Malonga Casquelourd Center for the Arts on Alice Street April 11 through 13, and I had the pleasure of designing their promotional materials. Read more…

GoChipKidd

I’m running a little book giveaway this week, just for fun.

Go: A Kidd’s Guide to Graphic Design (Workman) by Chip Kidd is a really fun primer for kids and their adults—even seasoned designers will enjoy it. Here’s what the great Milton Glaser had to say about it. Read more…