Several weeks ago, I shared the importance of using Facebook promoted posts to gain visibility for your product or service. Here’s great example, from a design and social media marketing campaign I worked on for an agency client, The Placemaking Group.
A Targeted Ad Campaign
This high-end, brick-and-mortar mattress and bedding retail shop is growing its small Facebook audience, and wanted to promote a month-long pillow sale in the San Francisco and Palo Alto areas, to an audience over the age of 30. With this campaign, both goals were achieved. This $25, 5-day Facebook ad campaign generated 35 page likes with a reach of 1,103 people who were not current page fans during its run.
A Promoted Post
During the same time period, we also ran a $25, 5-day promoted post that was seen by 2,115 people, liked by 59 fans, and shared 4 times. Compare this to a more typical post with 25-30 views, 2 likes and no shares.
Altogether, this campaign raised the number of page fans from a previously stagnant 113 followers to 168, and was seen by 3,218 people in the specified demographic and geographic regions during its brief and very affordable run.
Numbers reported back from Facebook proved that the most successful ad by far was the one featuring the same image of stacked pillows seen in the promoted post. This data will be used to inform future ad runs during the last weeks of the sale.