Notes from a designer

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Rafflecopter – an affordable solution for managing giveaways

A month-long Rafflecopter giveaway created by The Placemaking Group for the Kosrae Visitor’s Bureau has wrapped up, and was a great success.

With over 7,000 total entries, the second annual Picture Yourself on Kosrae contest used Rafflecopter’s tools to host a giveaway of a GoPro camera on Facebook. Cross-promotion on the Kosrae Facebook Page, Twitter, Pinterest, and Tumblr, as well as sweepstakes lists on blogs, helped to spread the word. We easily met our objective to get more Facebook fans, Twitter and Pinterest followers, and also to get more subscribers to the Kosrae Visitors Bureau email list.

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The design for promoting the Picture Yourself on Kosrae giveaway, seen in the Rafflecopter widget and on Facebook.

 

We’d used WildFire to run last year’s Picture Yourself on Kosrae contest on Facebook, but with changes to its billing structure following its acquision by Google, we decided to go with Rafflecopter’s affordable giveaway management tools instead this year. Rafflecopter makes setting up and running a giveaway a snap, and has tiered levels of support based on your needs: free accounts with basic tools, a $7.99/month subscription for additional resources for bloggers, and business accounts with analytics, no Rafflecopter branding, automatic email list subscribing and more at $59.99/month.

Easy to use, well designed and very effective

With a compelling graphic designed to use for cross promotion across many channels, one simply plugs in the ways folks can enter to win (i.e., joining a mailing list, liking a Facebook page, tweeting about the contest) using Rafflecopter’s easy-to-use contest management tools, installs the Facebook app that adds a Giveaways tab to your fan page, and you’re good to go. Rafflecopter does the rest.

Their widget design is clean and doesn’t compete with contest promotional graphics, and can also be embedded in blog posts or on a web page, with multiple widgets all feeding into the same contest statistics. When the contest is over, Rafflecopter will choose a random winner for you.

Kosrae’s giveaway attracted over 7000 total entries, all of which required liking their Facebook page (if you didn’t already) and subscribing to Kosrae’s mailing list. Many entrants also opted to help promote the contest by tweeting about it, or became followers of Kosrae’s Twitter or Pinterest pages. Each action was worth at least one entry for a chance to win the grand prize, in this case, a GoPro camera.

This was a very easy and effective tool to use, which made running the contest quite fun. Highly recommended!