Notes from a designer

WordPress theme design for a food writer

Mini Case Study – Vanessa Barrington

Vanessa is a cook and author specializing in writing about food justice, urban agriculture, and sustainability. She had a dated website as well as a TypePad blog with disparate designs, and with a beautiful new cookbook, DIY Delicious, due to be published, it was time to unify and refreshen her web presence with a more consistent, bright clean look across the board.

By switching her blog to WordPress so it could be hosted on her server, not only is the SEO boosted for Vanessa’s site, but also fans are treated to less hopping around the web to find her.

Vanessa’s blog was a winner of a 2010 Bronze Horizon Interactive Award.

case-study - before and after of food blog redesign